10 Ways To Make The Business Case For Sustainability In The Arab World

Although the concept of sustainability is still in the early stages in the Arab world, the notion of giving is not. The Islamic moral foundation encourages businesses to have a sense of duty towards their craft and towards each other. It stands to reason, then, that Arab companies can identify with a model that appreciates this foundation and takes into account the socio-cultural nuances of the region.

My latest post over at Fast Company talks about 10 ways you can create a model that works for the region. Here is the link.

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