When we talk about saving the world, we tend to assume that it’s the job of the big guns; the companies with all the time, money and resources in the world. Surely, my company with its limited resources cannot be expected to contribute to this seemingly difficult task. News alert people; you do have a part in making the world a better place and it is easier than you think. For each of us the world
is our circle of influence, that small part of the world where we can make an impact through our actions, decisions and choices. All of these efforts in all parts of the world add up over time and viola…we have a better world.
Step 1: Make a Public Commitment:
All it takes is one public commitment from the top brass to be more ethical, more transparent, more sensitive of the social impact and simply more mindful of business influence. A public commitment in a newsletter, press interview, website, or annual report will not only hold you accountable but will also prompt you to not take any action that can put you in negative public light. Nothing like a public pledge for good corporate actions!
Step 2: Do Something Every Day:
Whether it is 30 minute training to the staff on how to be more responsible at what they do or starting a paid volunteer time program, doing something small every day will eventually make it a part of the culture and moral fibre of the company. There are 365 days in a year. Imagine the cumulative impact of 365 new acts of good! In one year alone your company can be in the same league as the big guns, all without taking any gigantic moves or earth shattering decisions!
Step 3: Be Your Best Self
Whatever industry you are in, whatever country you operate in and whatever your limitations are, if you decide to be your best self in your own unique circumstances, you will make the world a better place. As long as you are sure that you are the best chicken feed provider or the best office cleaning company, you are taking one big step towards raising the bar for other players. When most small players in a market take the effort to be the best at what they do, it creates a corporate culture focussed on responsibility, quality and development.
What are some of the things you think small businesses can do to make the world a better place?