There is a real sense of ambivalence about CSR right now. It’s like a trip to the dentist; you know you have to do it but it’s not a pleasant experience. It does not provide inspiration and vision for most companies. But there is hope. There are a selected few companies that are taking CSR to the very core of their business and corporate identity. It’s beyond starting a soup kitchen here or a HIV clinic there, although those are very important things. It’s about how our employees care and engage with this on a daily basis. Most of CSR today is derivative. We look for the easiest path, the plug-and-play CSR solution for our companies. Instead, we should be asking ourselves, “How do we become the Apple of social innovation?”
David Batstone, Professor of Business & Entrepreneurship at University of San Francisco, President and Co-Founder of the Not For Sale Campaign, and Managing Partner of Just Business Fund
For the Complete interview, go to Forbes.
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